Coke: 1K Songs
Coca-Cola expanded its iconic "Share a Coke" program by adding more names than ever before. To celebrate this milestone, we created 1,050 unique songs—one for every name you could find on a bottle or can.
First, people could search for their name, or their friend's name, or their spouse's name, or their dog's name on ShareaCoke.com
You could then share out a song across social media.
A YouTube channel hosted every single song and subsequent video.
We even made songs for people who had no song.
We even made custom songs for celebrities. Ryan Seacrest seemed to dig his.
The campaign even got buzz in the music industry.
AdAge gave it some love as well.
AWARDS
CANNES
SILVER CANNES LION Brand Experience and Activation
SILVER CANNES LION Radio and Audio
SILVER CANNES LION Social Engagement & Integration for Live Experience
BRONZE CANNES LION Direct
BRONZE CANNES LION Brand Experience and Activation
BRONZE CANNES LION Media
BRONZE CANNES LION Media Use of Events
D&AD
WOOD PENCIL Advertising Craft
WOOD PENCIL Media
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BEST IN DISCIPLINE Radio
GOLD Radio
SILVER Radio
SILVER Radio
BRONZE Radio
CLIOS
SILVER Audio Technique
BRONZE Audio Technique
BRONZE Audio
LONDON INTERNATIONAL AWARDS
GOLD Innovative Use of Radio & Audio
GOLD Original Music
GOLD Use Of Music
SILVER Music - Original Song
RADIO MERCURY AWARDS
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