Doritos Jacked
Doritos created a chip that was 40% bigger and thicker than regular Doritos… They’re completely ridiculously awesome. So we launched this new chip with a campaign that’s as over-the-top as the product itself.
World’s Biggest Vending Machine
New Doritos Jacked are ridiculously big chips. They’re 40% bigger and thicker than original Doritos. So to launch these massive chips, we created something equally big and ridiculous at SXSW. We made the world’s biggest vending machine… roughly the size of a 5-story building with a concert stage inside.
To promote the event, we hid hundreds of giant-sized quarters around the city. Guests could use these massive quarters to get new Doritos Jacked and win crazy prizes.